Under the theme 'New Packaging,' I developed comprehensive solutions for paint care, focusing on the unique demographic of detailers and aiming to enhance customer loyalty towards Flex GmbH's care products and accessories. This open-ended project allowed for a deep dive into the world of car care, leading to unexpected discoveries and innovative results.
Customers have consistently reported that the packaging of Flex polishing machines is prone to breakage, particularly at the corners.
This fragility not only diminishes the overall product quality perception but also leads to potential damage during transportation and handling.
The current packaging lacks an efficient organizational structure. Customers, especially beginners, find it confusing as all components are placed inside the box without any logical arrangement. This contributes to a suboptimal unboxing experience, hindering customer satisfaction and usability.
Problem Statement
The existing packaging for Flex polishing machines poses several critical challenges that need urgent attention. Through a comprehensive review of customer feedback, it has been identified that the current packaging suffers from multiple shortcomings affecting both its structural integrity and environmental impact.
Polishing is an elegant and careful job and is required precision. The first thing that came into my mind was the elegance of a swan because of the white feathers and majestic wings.
I then decided to take the swan as inspiration of my project.
Design Phase
The suitcase has a button on the top and when you press this button, the locking mechanism is released and the side walls of the case can be pulled out like a drawer.
This is possible thanks to the wheels attached to the walls. The Polishing machine boxes in the case are attached to the pull-out handle.
If the handle is pulled out, the two polishing machine boxes are also transported upwards at the same time.
Once at the top, the polishing machine boxes needs to be positioned from a vertical to a horizontal position. This is achieved by turning or rotating.
The boxes can be taken out of the suitcase and the edges are rounded off to minimize the risk of damage. The box set consists of two parts. In the larger part there is a polishing machine and batteries
In the smaller part the polishing sponges of the machine. The two parts can be separated and connected.
The large box has a hook-like shape on the back for attachment the small box has a slot on the back so that both can be connected.
I came up with the idea of designing a cylindrical box with screw caps on both ends. This allows the boxes to be connected to one another.
This chain of boxes screwed together can then be easily transported as it is only one part together.
Finally, I designed a backpack. The large polishing machine box can be connected to the backpack.
This creates a backpack for the polishing machine.
